Welcome to Programmatic PR
Handraise's NewsAmp product turns your top performing earned content into programmatic advertisements, placed in front of your target audiences on the top social media platforms in the world. Through our Programmatic PR platform, you can increase brand awareness and use the credibility of earned media to drive new website conversions & lead generation.
The Programmatic PR platform brands, agencies, & publications LOVE
Handraise's NewsAmp product has been built to deliver impact & results for the entire communications industry.
Brands
Internal PR teams can now easily create programmatic PR ads from their articles. Communications pros finally get to benefit from the same technology the ad teams use.
Agencies
For the first time ever agencies can amplify stories across all social channels and show REAL impact & REAL results from the coverage they earn. Smell ya later ad value equivalency.
Publications
Publications love NewsAmp, as every dollar spent to drive traffic back to their website, drives revenue for their publication. Get ready for journalist hugs and fist bumps.
Your credibility, amplified
NewsAmp uses AI to identify your top performing earned media content, and then creates a paid ad out of your article, and optimizes your spend to get your story in front of as many people in your target audience as possible
Increase the readership of your earned media article
Perfect and brief digests of your stories in NewsAmp's earned media advertisements, delivered with laser focus to your target audience
Shared customer checklists
Include any owned content, including product images & photography, and craft your own headlines in your earned media advertisements
THE BEST COMPANIES USE NEWSAMP BY HANDRAISE
What our customers say
"We absolutely love Handraise's NewsAmp product. It's increased the reach of our top articles dramatically and we're now using earned media as part of our demand gen efforts. It's been amazing to see new inbound opportunities develop from the credibility of our news articles.”
“We have earned media ads running constantly now and love the increase in website traffic we're seeing from them. NewsAmp is the real deal.”
“Before NewsAmp we would get mentioned in the news, share the article on social, and then the story would die. Now with NewsAmp, we've given new and improved life to all our press coverage. We love NewsAmp.”
