About us
We built TrendKite.
Now we’re building the future of Reputation Engineering™.
For 15 years, we’ve helped the world’s top brands navigate defining moments, shape their narrative, and stay ahead of change. Now, we’re building what the industry needs next.
Our mission
Transforming how organizations understand and shape their story
Reputation has never been more dynamic — or more consequential.
Yet most teams still rely on fragmented tools and slow reporting cycles built for another era. Handraise exists to change that.
With 15 years of experience — from TrendKite to Cision to advising global brands — we’re building the next discipline: Reputation Engineering™.
Our mission is simple:
Give organizations clarity in the moments that matter.
We unify narrative intelligence, media signals, and machine interpretation into a single real-time system that helps teams:
Spot emerging narratives early
See how media and AI interpret their brand
Identify risks and opportunities instantly
Strengthen reputation across every channel
Support executives with clear, actionable insight
We simplify complexity and help leaders protect and grow their reputation with speed, precision, and confidence.
Year founded
Total funding
Team members
Investors
Backed by investors who believe in the future of Reputation Engineering™
We’re supported by a network of world-class venture partners who share our mission to redefine how organizations understand, measure, and shape their reputation in the AI age.
Note from our founder
When I founded TrendKite more than a decade ago, my goal was to give communications leaders the clarity they deserved. We helped redefine how brands measured earned media, and that journey taught me something lasting: the world’s best organizations don’t just react to their reputation — they shape it.
Handraise was created to build on everything we learned working alongside the most visible and influential brands in the world. Today, the pace of information has changed. AI is reshaping how narratives form, spread, and influence decisions. And the teams responsible for guiding their organization’s reputation need a new level of intelligence to lead with confidence.
That’s why we’re building Reputation Engineering™ — a discipline designed for the realities of this new era. It’s about giving leaders the ability to see around corners, understand how their brand is being interpreted in real time, and act with clarity when the moment matters most.
To our customers:
Thank you for trusting us with something as important as your reputation. Your challenges, your feedback, and your vision continue to push us forward. We’re not just building software — we’re building the future infrastructure of modern reputation.
I’m grateful to be on this journey with you, and I can’t wait to show you what’s coming next.
Matt Allison
Founder
Our team
Meet the team shaping the future of Reputation Engineering™
Our senior leadership, board members, and advisors bring decades of experience building category-defining companies — from foundational PR analytics platforms to world-class enterprise software. Together, they guide Handraise’s vision, product, and mission to help organizations understand and shape their reputation in the AI age.
Matt Allison
Founder
David Perdue
Chief Technology Officer
Nathan Walker
Head of Customer Success & Measurement
Morgan Flager
Board of Directors
Bill Wood
Board of Directors
Mike Maples Jr
Board of Directors
Bill Kennedy
Advisor
Greg Stock
Advisor
Kevin Cunningham
Advisor
