Reputation Engineering™
in the Age of AI
Reputation Engineering™
in the Age of AI
Reputation Engineering™
in the Age of AI
Most teams see their brand one article at a time. Handraise reveals the narratives shaping your reputation — what’s forming, what’s spreading, and how AI systems are already interpreting your story.
Most teams see their brand one article at a time. Handraise reveals the narratives shaping your reputation — what’s forming, what’s spreading, and how AI systems are already interpreting your story.
Handraise analyzes millions of global sources, organizes coverage into living narrative clusters, and shows how major AI models interpret those narratives — so leaders understand what’s happening, why it matters, and what to do next.
Ask anything.
Get a briefing. Not a dashboard.
Built by the team behind TrendKite — and trusted by leading global brands.
Built by the team behind TrendKite — and trusted by leading global brands.
Built by the founder of TrendKite — and trusted by the world’s best brands to build what’s next once again.
Reputation is built, and broken, by narratives.
Reputation is built, and broken, by narratives.
Reputation is built, and broken,
by narratives.
Every story, post, and AI summary shapes how your company is understood.
Handraise clusters coverage into live narratives — revealing what’s driving reputation, risk, and trust across media, markets, and machines before most teams realize the story has formed.
Where media monitoring ends,
brand-centric intelligence begins.
Where media monitoring ends,
brand-centric intelligence begins.
Where media monitoring ends,
brand-centric intelligence begins.
Traditional platforms collect articles and leave interpretation to humans. Handraise continuously analyzes global media coverage, making thousands of AI micro-decisions across every story — identifying narratives, measuring brand prominence, evaluating sentiment, and tracking how AI systems interpret those signals.
By structuring this intelligence before a question is ever asked, Handraise turns a noisy media environment into a live, organized understanding of your reputation.
That’s why when you ask Handraise a question, you don’t get speculation or summaries. You get clear answers grounded in the real narratives shaping your brand.
Traditional platforms collect articles and leave interpretation to humans. Handraise continuously analyzes global media coverage, making thousands of AI micro-decisions across every story — identifying narratives, measuring brand prominence, evaluating sentiment, and tracking how AI systems interpret those signals.
By structuring this intelligence before a question is ever asked, Handraise turns a noisy media environment into a live, organized understanding of your reputation.
That’s why when you ask Handraise a question, you don’t get speculation or summaries. You get clear answers grounded in the real narratives shaping your brand.
Narrative Intelligence
LLM Perception Analysis
Brand Positioning
Narrative Risk Detection
Narrative Intelligence
See the stories shaping your reputation
Handraise clusters every article, post, and mention into living narratives — revealing the storylines shaping how your brand is understood across media, markets, and AI systems.
Instead of scanning individual articles, teams see the narratives forming around their brand, how quickly they’re spreading, and what’s driving perception. This gives communications leaders the clarity to understand what’s happening — and the foresight to shape the story before it defines them.
Narrative Intelligence
LLM Perception Analysis
Brand Positioning
Narrative Risk Detection
Narrative Intelligence
See the stories shaping your reputation
Handraise clusters every article, post, and mention into living narratives — revealing the storylines shaping how your brand is understood across media, markets, and AI systems.
Instead of scanning individual articles, teams see the narratives forming around their brand, how quickly they’re spreading, and what’s driving perception. This gives communications leaders the clarity to understand what’s happening — and the foresight to shape the story before it defines them.
Narrative Intelligence
LLM Perception Analysis
Brand Positioning
Narrative Risk Detection
Narrative Intelligence
See the stories shaping your reputation
Handraise clusters every article, post, and mention into living narratives — revealing the storylines shaping how your brand is understood across media, markets, and AI systems.
Instead of scanning individual articles, teams see the narratives forming around their brand, how quickly they’re spreading, and what’s driving perception. This gives communications leaders the clarity to understand what’s happening — and the foresight to shape the story before it defines them.
Where Human and Machine Perception Combine
Where Human and Machine Perception Combine
Handraise puts purpose-built AI in the hands of communications, corporate affairs, and reputation leaders — unifying media signals, narrative movement, and machine interpretation into a single system of truth.
This is where teams gain clarity on what’s emerging, why it matters, and how to shape the stories defining their brand at enterprise scale.
Handraise puts purpose-built AI in the hands of communications, corporate affairs, and reputation leaders — unifying media signals, narrative movement, and machine interpretation into a single system of truth.
This is where teams gain clarity on what’s emerging, why it matters, and how to shape the stories defining their brand at enterprise scale.
See Shared Narrative Reality
Understand the narratives influencing perception across humans and machines — revealing what both audiences see, surface, and interpret as important.
Know How You’re Understood
Track how your brand is positioned by journalists, stakeholders, and the major LLMs. See where human interpretation and machine interpretation match, diverge, or change over time.
Eliminate Blind Spots Before They Become Crises
By the time a narrative hits the news or shows up in AI answers, it’s already too late. Handraise alerts you to rising risks across journalists and machines long before they break into public view.
Equip Leaders With Unified Insight
Instantly generate narrative intelligence that reflects both human sentiment and machine understanding. Give executives a single, aligned picture of what’s happening, why it matters, and what to do next.
See Shared Narrative Reality
Understand the narratives influencing perception across humans and machines — revealing what both audiences see, surface, and interpret as important.
Know How You’re Understood
Track how your brand is positioned by journalists, stakeholders, and the major LLMs. See where human interpretation and machine interpretation match, diverge, or change over time.
Eliminate Blind Spots Before They Become Crises
By the time a narrative hits the news or shows up in AI answers, it’s already too late. Handraise alerts you to rising risks across journalists and machines long before they break into public view.
Equip Leaders With Unified Insight
Instantly generate narrative intelligence that reflects both human sentiment and machine understanding. Give executives a single, aligned picture of what’s happening, why it matters, and what to do next.
Frequently Asked Questions
Frequently Asked Questions
What is Reputation Engineering™?
Reputation Engineering™ is the discipline of understanding, shaping, and optimizing how a brand is interpreted across narratives, media, and now AI systems. Unlike traditional PR reporting, it focuses on real-time narrative shifts, machine interpretation, and competitive impact — giving leaders clarity they’ve never had before.
What is a “Narrative Cluster” in Handraise?
What does it mean for Handraise to be AI-native?
How does Handraise influence LLMs?
How is Handraise different from prompt monitoring tools?
How is Handraise different from legacy PR monitoring and measurement tools?
Who is Handraise built for?
What do customers typically use Handraise for?