PR Analytics and Measurement That Demonstrate Impact
Handraise helps communications leaders measure narrative impact, demonstrate value, and align PR performance with executive priorities.
Traditional PR Metrics No Longer Satisfy Executive Expectations
For years, PR performance has been summarized by impressions, reach, and total mentions, but they rarely answer the questions executives now ask: Is perception improving? Are narratives moving in our favor? Is our investment shaping reputation over time?
Communications leaders
Handraise measures how stories accumulate meaning, how sentiment shifts across time, and how themes gain or lose influence in ways that directly inform executive decision making.
Features
Handraise’s Approach to PR Analytics and Measurement
Handraise structures PR measurement provides you with directional clarity that informs planning, prioritization, and resource allocation, showing leaders whether communications efforts are shaping perception in measurable ways.
Benefits of Handraise PR Analytics and Measurement
PR analytics must serve communications leaders, analytics teams, and executive stakeholders simultaneously. Handraise provides structure and clarity that support strategic reporting and cross-functional alignment.
Executive-ready reporting
We track and translate narrative movement into structured metrics that leadership teams can interpret quickly and confidently for more informed decision-making.
Clear linkage between activity and influence
Our proprietary framework connects communications efforts to measurable shifts in brand perception rather than abstract exposure totals.
Stronger budget justification
By demonstrating narrative impact over time, communications leaders can defend investment with evidence grounded in measurable outcomes.
Alignment across strategy and analytics teams
Handraise bridges interpretive insight and measurable performance, ensuring analytics reflect what actually matters for reputation and positioning.
These elements reposition PR analytics as a strategic discipline focused on performance and measurable narrative impact rather than activity summaries.
Media Monitoring
How PR Analytics Builds on Media Monitoring
Effective PR analytics begins with reliable visibility into coverage. Handraise Media Monitoring captures the signal, identifying where stories appear and how frequently they circulate.
Analytics builds on that foundation by evaluating what those signals represent over time. Without consistent monitoring inputs, measurement lacks completeness and continuity.
Media Intelligence
How PR Analytics Depends on Media Intelligence
Measurement requires interpretation. Handraise Media Intelligence explains how narratives connect, where thematic strength is accumulating, and what directional shifts signal for strategy.
PR analytics relies on this interpretive framework to determine which patterns warrant measurement and which shifts indicate meaningful change. Without intelligence, analytics risks tracking noise instead of influence.
Reputation and Narrative Management
PR Analytics and Reputation Management
Where PR analytics evaluates how perceptions evolve over time and where reputational signals are concentrating, Handraise Reputation and Narrative Management connects narrative performance to reputational trajectory.
By tracking sentiment direction, thematic durability, and narrative resonance, we provide leaders with measurable visibility into how reputation is forming. Now, leaders can guide strategy with confidence, grounded in structured evidence rather than reactive interpretation.
AI-Driven Environments
Measuring Narrative Influence in AI-Driven Environments
AI systems increasingly interpret earned media when generating search responses and summaries, making structured analytics essential. Organizations must understand how narratives accumulate influence and how repeated signals shape both human perception and machine-generated representation.
Handraise PR Analytics and Measurement evaluates how narrative performance translates within this environment, helping teams shape communication strategies that influence both audiences and algorithmic interpretation.
FAQ
PR Analytics and Measurement FAQs
What is PR analytics in modern communications?
PR analytics evaluates how narratives influence perception over time. It measures impact, momentum, and resonance rather than focusing solely on activity metrics.
Why are impressions and reach insufficient?
How does PR analytics differ from media monitoring?
What metrics matter most for executive reporting?
How does PR analytics support budget decisions?
Who should own PR analytics inside an organization?
How often should PR analytics be reviewed?
