Media Monitoring for Modern PR and Communications Teams
Handraise helps teams move from collecting coverage to understanding narrative momentum, aligning leadership, and shaping perception with confidence.
Media Monitoring Has Finally Evolved
For PR and communications teams, media monitoring has typically focused on brand mentions. But news cycles move faster, digital outlets publish continuously, and earned media increasingly feeds AI-driven systems that shape discovery and perception.
Modern teams need more.
Handraise provides visibility into coverage, but also conversation and emerging narratives that influence reputation, leadership confidence, and public perception.
Features
Handraise NextGen Media Monitoring
Handraise nextgen Media Monitoring saves you time so you can assess campaigns and react in real time. Instead of delivering raw volume, we help teams focus attention on what actually matters as narratives evolve.
Benefits
Benefits of Handraise Media Monitoring
No other platform, retrofitted tool or pieced-together AI “solution” does what Handraise can do. With convenient clicks and filters, leaders and teams see everything they need in real time, without Boolean or waiting for weeks or months for reports.
Real-time visibility into earned media
We evaluate tone, framing, and momentum while narratives are still forming rather than after perception has already shifted. You get clean data that allows you to act fast…or not.
Prominence and framing analysis
Our Media Monitoring evaluates whether a brand is central to a story or briefly mentioned, and how it is framed within the broader narrative, allowing teams to prioritize response and avoid overreacting to low-impact coverage.
Narrative grouping and thematic awareness
We enable teams to view related articles together within broader themes, making it easier to identify narrative momentum and emerging issues rather than reacting to individual mentions.
Industry and competitive context
Our Media Monitoring solution extends beyond brand mentions to include peer and competitor coverage, providing essential context for interpretation and positioning.
Together, these capabilities transform media monitoring from a passive tracking function into an active awareness system that supports sound decision-making.
Media Intelligence
Media Monitoring vs Media Intelligence
Handraise Media Intelligence builds on the monitoring foundation by interpreting patterns, trends, and meaning over time. Our solution explains why narratives are forming, how they are evolving, and what actions may be required.
Monitoring provides the signal. Intelligence explains what the signal means and how to act on it. Organizations that stop at monitoring often struggle to move from awareness to strategy, which is why a dedicated Media Intelligence layer is an important progression.
PR Analytics and Measurement
Media Monitoring and the Need to Redefine PR Analytics
As expectations for accountability increase, PR teams face growing pressure to explain impact in terms executives understand. Visibility alone is no longer sufficient; leaders need clarity into whether narratives are strengthening reputation or creating vulnerability.
Handraise PR Analytics and Measurement reframes reporting around narrative movement and sentiment direction. By focusing on how themes evolve rather than how many mentions occur, communications teams can demonstrate measurable value and align reporting with executive priorities.
Reputation and Narrative Management
The Role of Media Monitoring in Reputation Awareness
Reputation forms through repeated coverage, sustained framing, and ongoing amplification across media channels. In an AI-influenced environment, early visibility into emerging narrative signals is essential before perception solidifies.
Media monitoring provides early awareness, forming the foundation for Handraise Reputation and Narrative Management by revealing directional momentum and thematic concentration. This enables organizations to engage thoughtfully, calibrate response, and guide perception proactively rather than reacting defensively after narratives harden.
AI and Machine Interpretation
Media Monitoring in the Age of AI and Machine Interpretation
Media monitoring now serves both human and machine audiences. Earned media increasingly feeds AI-driven search engines, recommendation systems, and answer models that influence how organizations are discovered and described.
Handraise Media Monitoring provides visibility into the source material that feeds these systems. By understanding narrative patterns early, organizations gain leverage over how perception evolves across both human and machine contexts.
FAQ
Media Monitoring FAQs
What types of media sources are typically included in media monitoring?
Media monitoring typically includes online news publications, trade and industry outlets, business media, and other earned editorial sources that influence public perception. Social media is another critical outlet to monitor. Some programs also include broadcast or licensed sources, depending on organizational needs. Handraise prioritizes source relevance and impact rather than attempting to track everything equally.
How is media monitoring different from Google Alerts?
Why are Boolean searches and using multiple tools ineffective?
How often should media monitoring be reviewed?
What metrics matter most in media monitoring?
Who typically uses media monitoring inside an organization?
What should organizations look for in modern media monitoring software?
