Media Intelligence for Strategic Communications
Handraise helps communications leaders move from awareness to understanding, turning coverage into insight, foresight, and confident strategic decisions.
From Media Monitoring to Strategic Intelligence
For years, media intelligence has been positioned as reporting layered on top of media monitoring. Teams gathered coverage, summarized results, and reviewed insights after narratives had already taken shape.
Handraise Media Intelligence changes that.
We interpret patterns, trends, and meaning in real time, explaining why narratives are forming, how they are evolving, and what actions may be required.
Features
Handraise Strategic Media Intelligence
Handraise strategic Media Intelligence translates coverage into interpretive insight that helps you understand why narratives are shifting and what those shifts signal for decision-making.
Benefits
Benefits of Handraise Media Intelligence
Traditional intelligence tools focus on reporting outputs. Handraise focuses on decision support. Our Media Intelligence solution is designed for senior leaders who need clarity, context, and confidence, not static dashboards.
Strategic insight in real time
We surface narrative patterns and interpretive signals as they emerge, enabling leadership teams to make decisions while outcomes can still be influenced.
Clear explanation of narrative drivers
Handraise explains what is shaping perception, why certain stories are gaining traction, and how narratives are evolving across coverage.
Reduced reliance on manual analysis
By automating interpretation and contextualization, we eliminate the need for teams to manually connect dots across reports and spreadsheets.
Aligned leadership understanding
Our insights help PR leaders brief executives with clarity, ensuring leadership discussions are grounded in shared external reality rather than fragmented data.
Together, these capabilities transform media intelligence from retrospective reporting into a forward-looking strategic function.
Media Monitoring
Distinct Roles Within a Unified System
Handraise Media Monitoring captures where coverage appears and how it spreads, providing the foundational visibility organizations need to understand external representation. It ensures leaders have a consistent, timely view of earned media signals.
Media intelligence builds on that foundation by interpreting narrative structure, thematic concentration, and directional movement. Monitoring reveals what is present; intelligence clarifies what it means for positioning, risk, and long-term strategy.
PR Analytics and Measurement
Media Intelligence and Its Impact on PR Analytics
Handraise PR Analytics and Measurement takes the outputs of Media Intelligence and turns them into structured measurement. It organizes narrative signals like sentiment direction, thematic concentration, and narrative velocity into metrics that show how perception is changing.
This linkage allows communications leaders to connect strategic insight to outcomes. By measuring narrative movement rather than raw activity, teams can explain impact, support planning decisions, and justify continued investment with clarity.
Reputation and Narrative Management
Media Intelligence and Reputational Awareness
Media intelligence provides the interpretive foundation that informs Handraise Reputation and Narrative Management, clarifying how narratives accumulate meaning across coverage, enabling leaders to understand emerging themes.
Organizations gain insight into how reputational momentum is developing. With this contextual clarity, communications teams can guide positioning deliberately and align leadership decisions around narrative direction before perception stabilizes.
Narrative Interpretation and LLM Context
Media Intelligence: Narrative Interpretation and LLM Context
Communications teams must understand how stories connect, how themes reinforce one another, and how repeated framing influences both human judgment and machine-generated outputs over time.
Through narrative clustering and contextual analysis, we help teams understand how meaning is forming, anticipate how machines will interpret narratives, and shape communication strategies that influence perception across both human and AI-driven systems.
FAQ
Media Intelligence FAQs
What is media intelligence in PR and communications?
Media intelligence is the practice of interpreting media coverage to understand narrative patterns, trends, and meaning over time. It goes beyond monitoring by explaining why coverage matters and how it should inform strategy.
How is media intelligence different from reporting?
Who uses media intelligence inside an organization?
How does media intelligence support executive decision-making?
Is media intelligence only useful during crises?
How does media intelligence relate to analytics?
How does media intelligence support long-term communications strategy?
